Direct Trade coffee is important. We should all drink it this new year…but what is it? Oh, here you go:

1. The best way to get an exceptional cup of coffee, comes from knowing the hands that work on the farm.
2. Understanding the growers, plants, sites, sounds, smells and culture of each region, we can ensure that our coffee is not blindly accepted as fair or sustainable.
3. A commitment to frequent communication with our growers, giving each of us a voice in the bigger than business transaction of life and economies.

You’ve already started on this resolution…did you know that? Just by drinking at Everyday Joe’s.

But what about at your home? In your kitchen…on your deck…at your desk…on the front porch…looking out the window…in good company.

You could always buy the beans of Novo Coffee from Everyday Joe’s, but coffee from different roasters is like beer from different breweries. It comes to a point when you have a desire to try them all. A solution on the coffee front is here.

Enter the Direct Trade Coffee Club (they wrote that nice three-point summary up there). Currently a partnership between our old friends at Intelligentsia and the Grand Rapids-based Madcap Coffee, the DTCC (just coined that one) delivers Direct Trade beans to your home every month. A little bird told me they are evaluating a few more roasters and pursuing others with hopes to top out at six total, allowing each partner to provide the beans twice a year.

“We started the Direct Trade Coffee Club to connect consumers with the finest roasters of specialty coffee who purchase coffee direct from the farmer.”

The club also provides brewing, tasting, and seed-to-cup infos on their site. Information is the key, I hear. All that info & the ordering process can be found here. A wise way to spend that Christmas money, I say.

FURTHER:

• Join the Direct Trade Coffee Club
• MadCap Coffee Company
• Intelligentsia Coffee

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