Intelligentsia Developments Part 2: New Labels!
You may remember our collective excitement last week when our coffee shipment came in and the Black Cat was in beautiful black bags. What’s more, there was proper reasoning behind the bags.
Well, the people at Intelligentsia Coffee & Tea did not feel like stopping there. They have also redesigned the labels:
Old Label
New Label
Oh yeah. Check ‘em out. Here’s a handy explanation:
“You will notice our bag labels have changed just a bit. To provide even more information about our single origin coffees, we now include farm and producer information. To improve the print quality of our labels, we moved from white ink to black and switched our grey labels to red for regular and blue for decaf. You really want to know why we changed them? We think that these labels better reflect the quality of the product in the bag…and we hope that you do as well.”
Oh man. Changes with purpose make me excited enough to do a short jig. Especially when those changes involve labels that look so good I would wear them as clothing.
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