Posts Tagged ‘Intelligentsia’

A New Year Resolution: Drink Direct Trade Coffee At Home

Direct Trade coffee is important. We should all drink it this new year…but what is it? Oh, here you go:

  1. The best way to get an exceptional cup of coffee, comes from knowing the hands that work on the farm.
  2. Understanding the growers, plants, sites, sounds, smells and culture of each region, we can ensure that our coffee is not blindly accepted as fair or sustainable.
  3. A commitment to frequent communication with our growers, giving each of us a voice in the bigger than business transaction of life and economies.

You’ve already started on this resolution…did you know that? Just by drinking at Everyday Joe’s.

But what about at your home? In your kitchen…on your deck…at your desk…on the front porch…looking out the window…in good company.

You could always buy the beans of Novo Coffee from Everyday Joe’s, but coffee from different roasters is like beer from different breweries. It comes to a point when you have a desire to try them all. A solution on the coffee front is here.

Enter the Direct Trade Coffee Club (they wrote that nice three-point summary up there). Currently a partnership between our old friends at Intelligentsia and the Grand Rapids-based Madcap Coffee, the DTCC (just coined that one) delivers Direct Trade beans to your home every month. A little bird told me they are evaluating a few more roasters and pursuing others with hopes to top out at six total, allowing each partner to provide the beans twice a year.

“We started the Direct Trade Coffee Club to connect consumers with the finest roasters of specialty coffee who purchase coffee direct from the farmer.”

The club also provides brewing, tasting, and seed-to-cup infos on their site. Information is the key, I hear. All that info & the ordering process can be found here. A wise way to spend that Christmas money, I say.

FURTHER:

Popularity: 1% [?]

04

01 2010

Twitteresting: Ethiopium Beats & Coffee

Stones Throw is a mighty, mighty fine record label. At any time, beats from several Stones Throw artists may start to emanate from the speakers of Everyday Joe’s…including the beats of one Oh No.

Some time ago I was reading an article about Intelligentsia’s Venice Beach opening party DJ’d by Stones Throw founder Peanut Butter Wolf. The article included a mention of a Stones Throw Blend by Intelligentsia. I managed to get ahold of some and it was delicious, especially with James Pants coming through my headphones.

On Stones Throw’s Twitter recently, I was delighted and intrigued by this:

Here’s how we do it … Oh No’s Ethiopium (beats) http://is.gd/3eIkx & Stones Throw’s Ethiopium (coffee) http://is.gd/3eIlU

Stone’s Throw will be embarking on a hip-hop first: a dual album and coffee release. The album is Ethiopium by Oh No- the upcoming release inspired-by and sampled-from rare 60s and 70s Ethiopian funk, jazz, folk, soul and psychedelic rock. The coffee is Ethiopium by Intelligentsia- a Yirgacheffe that will surely be tasty. Time for hip-hoppers to buy a Chemex to compliment their vinyl collection. Hipsters have PBR, beat-makers now have Intelligentsia.

FURTHER

Popularity: 2% [?]

14

09 2009

Other People’s Coffee: Knoxville, TN- Remedy Coffee

This installment of “Other People’s Coffee” holds a special place in our heart…and the reason is two-fold:

1) It is written by Nick Hamilton – a good friend/man and former Everyday Joe’s regular whose job took him & his family to Knoxville, TN.

2) Remedy Coffee is a shop managed by David Teten – another former Everyday Joe’s regular that called a few months ago and said, “A shop with the same heart as Everyday Joe’s is opening in Knoxville and I’m going to run it. Here are a lot of questions.” They even made the choice to buy beans from Intelligentsia.

We get a lot of phone calls like Dave’s, and rarely does a shop open after the conversation. It is good to see it happen, and having the man at the helm be a part of the Everyday Joe’s family is even more exciting. Things are happening and Remedy is making a difference. Please support them.

Coffee Shop: Remedy Coffee

Location: Knoxville, TN

Drink: Double Americano

Drinker: Nick Hamilton

I’m not accustomed to early mornings. Five months of fatherhood under my belt and I still cringe at 7 a.m.  I meant to get to Remedy Coffee at the crack of opening.  Crack of grand opening I suppose.  Missed it.  Rolled into The Old City at 7.45, parked, paid for parking, walked from parking to door.

The first time I stood at this door was January of this year. I heard about Remedy Coffee through the power of the interwebs.  Being a recent transplant to Knoxville I had been looking for good coffee.  My friend David and I headed to The Old City to give it a whirl only to find it closed.  Disappointed we began to head down the street to see what else was around when a woman from inside Remedy asked if we’d like to check the place out.  We said sure and she proceeded to give us the “grand tour.”  Turns out that Remedy is the brainchild of a local church called Knoxlife Church.  The church met there on Sundays but the hope was to open up the space to the surrounding community during the rest of the week.

It’s quite a space.  Set in The Old City the feel as you walk in is industrial.  From the outside you might expect Rocky Balboa to be tenderizing a half slab of beef just inside.  Fortunately for all involved this is not the case. Their motto is “coffee and conversation” and this atmosphere is successfully achieved.  The staff is friendly and knowledgeable about their product without making the untrained palette such as my own feel inferior.

I am mostly a black coffee kind of guy, but enjoy the occasional espresso.  So, I decided to give an Americano a go.  Four delicious shots later I was quite satisfied. I was told my Black Cat espresso had a “chocolate covered cherry taste,” which was easily discernable. Maybe just because it was mentioned, maybe because they pulled some good shots, whatever the case it was still delicious.

Remedy has chosen to use Intelligensia Coffee as their go to and ‘tis a delightful choice.

Hand made mugs from a local artist cover the brick walls.  An acceptable music mix tickled my multiplying ear hairs (comes with fatherhood, I think…).  The various tables and chairs set about make for comfortable, uncramped atmosphere.

All in all I’m grateful to find a place that serves a mean Americano, a comfortable environment, and a welcoming feel where one might even become a regular.

FURTHER:

Popularity: 100% [?]

12

05 2009

The Results Are In: Mike Phillips is the United States Barista Champion

This past weekend, I was glued to my computer for two reasons: a) Phish got back together and I was watching the setlists and b) I was watching the United States Barista Championships.

When the findals rolled around on Sunday, Intelligentsia Coffee was well represented. At Everyday Joe’s we brew the beans roasted by Intelligentsia. We brew them with extreme care and love and sometimes an overarching feeling of elation. 4 of the 6 finalists were from Intelligentsia.

Those finalists included our sales rep Nick Griffith, who was lovingly embraced by his 4-year-old daughter during his post-routine interview. His efforts were enough to capture second place. First place was taken by Mike Phillips, also of Intelligentsia. Listening to Mike talk about his beans and concoctions was like listening to a professor whose class you enjoy. I felt like I should have been watching a really good show on PBS about the science of coffee and drink building right after Bob Ross taught me how to paint. Mr. Phillips will compete at the world championships in Atlanta in April.

Coming in third was Scott Lucey of Alterra. We watched Scott compete in & win the Great Lakes Regional in Chicago. His sense of humor makes you want to hug him.

Intelligentsia also took 4th (Ryan Wilbur) and 5th (Devin Peede). Sixth place is represented by Mark Marquard of Kaldi’s Coffee in St. Louis.

The top 3 in picture form (L to R: Griffith, Phillips, Lucey):

I’d like to point out that Mike Phillips has a beard. I’d also like to theorize that the beard probably willed him to victory.

If video is ever posted of this competition, I will find it and I will post it here. Or perhaps you’ll find it and let me know.

Further:

Popularity: 29% [?]

11

03 2009

2009 US Barista Championship: Intelligentsia Goes For The Repeat

You might remember last year when Intelligentsia’s Kyle Glanville won the US Barista Championship. It was exciting news, mainly because we brew the beans roasted by Intelligentsia and we stand behind everything they are doing to straighten out the coffee industry.

This weekend, the 2009 USBC will take place in Portland, OR…and Intelligentsia will again be well represented. By my count, our favorite roaster will be sending 5 baristas to the competition — including reigning Western Regional Champion Nick Griffith. Mr. Griffith happens to be our sales rep, so we are rooting for him loudly from Fort Collins. Maybe not loudly out loud, but definitely loudly in our hearts. Here is a picture of him holding a trophy and smiling largely:

The fellows to his left & right are Devin Pedde and Ryan Wilbur – also Intelli baristas and concluded the top 3 sweep at the WRBC. They are pleased to meet you. All three will compete at the USBC.

You can watch live coverage of this weekend’s fierce dueling beginning at 9:15 am Portland time on March 5 by clicking here.
Further:

Popularity: 22% [?]

04

03 2009

Intelligentsia Developments Part 2: New Labels!

You may remember our collective excitement last week when our coffee shipment came in and the Black Cat was in beautiful black bags. What’s more, there was proper reasoning behind the bags.

Well, the people at Intelligentsia Coffee & Tea did not feel like stopping there. They have also redesigned the labels:

Old Label

Old Label

New Label

New Label

Oh yeah. Check ‘em out. Here’s a handy explanation:

You will notice our bag labels have changed just a bit. To provide even more information about our single origin coffees, we now include farm and producer information. To improve the print quality of our labels, we moved from white ink to black and switched our grey labels to red for regular and blue for decaf. You really want to know why we changed them? We think that these labels better reflect the quality of the product in the bag…and we hope that you do as well.”

Oh man. Changes with purpose make me excited enough to do a short jig. Especially when those changes involve labels that look so good I would wear them as clothing.


Popularity: 19% [?]

14

11 2008

Intelligentsia Developments- Part 1: The Black Cat Project

So and so….and so.

Each Thursday, our weekly shipment of coffee arrives from Intelligentsia Coffee & Tea. They roast the beans Tuesday, and two days later they delight your pallate and blow your tastebuds’ minds. Thank you Intelligentsia, we love you.

Yesterday our Black Cat Espresso arrived in this:

New Black Cat Bag

Instead of this:

Old Black Cat Bag

Resulting in this reaction from Diana:

Elated Diana

And this reaction from Chris:

Elated Chris

Why all the excitement? A few (two) reasons:

  • The bag is the prettiest thing I’ve seen since I kissed the wife goodbye this morning.
  • Black Cat Espresso is now officially Direct Trade, a result of the ongoing Black Cat Project.

A word from Intelligentsia about the Black Cat Project:

“Black Cat Espresso is one of our proudest accomplishments…and after 13 years of pulling great shots of espresso, we are re-examining everything about this coffee to make it even better.”

More concisely, this is the “never ending pursuit to re-invent espresso.”

This is something that is very exciting and intriguing. There is a lot more info concerning the project – much more than this blog can handle – over at blackcatcoffee.com. Head over and read and watch and look forward to things to come.

Further:

Popularity: 24% [?]

07

11 2008

The Nod: Heart vs. Lip Service

The Nod- written by Intelligentsia Coffee’s Green Coffee Buyer Geoff Watts – is always good and always interesting. Some weeks, though, Mr. Watts sets his coffee smarts aside and slams his heart on the table. This is one of those weeks. It ressonates with me and the desire to see true community and it may resonate with you and your passion. It is fantastic.

Hola:

I’m here in Lima, Peru helping to conduct a national coffee competition. In the understatement of the year, I will tell you that it has been an interesting week. By now you know that we’ve been actively involved in various coffee quality competitions for many years, with much effort going to the Cup of Excellence, which is the undisputed gold standard when it comes to these kinds of events. What you might not know is how much work goes into making them run. The preparations typically begin almost a year in advance, and there is a staggering amount of logistical coordination required to make the event effective and efficient.vA typical CoE costs well over $100,000 to operate and involves the efforts of dozens of people and many local and international organizations. It’s a ton of work, but the results are well worth it. I can say with certainty that the impact on the producing countries is profound. It is an opportunity for them to demonstrate to the Specialty Coffee world what kind of quality exists on their farms and what the real potential for future development looks like. These events have succeeded in raising the profile of many countries that had not been considered high-quality origins in the past and have positively raised expectations among consumers, farmers, and roasters as to what coffee can taste like when everything goes right.vJust over a month ago I was in Rwanda for the CoE and received an email from a friend asking me to participate in the Peruvian competition. I had done several of these events in Peru, even serving as head judge in a competition a few years back. They were typically very low-key events with just a handful of cuppers and a small number of coffees. With only a few exceptions, the quality had been decidedly mediocre. Given my travel schedule and previous experiences here, I was a little reluctant to sign on. In the end I made the decision to come because I believe in the importance of efforts that acknowledge and celebrate quality as a means of changing the face of the coffee industry and creating opportunities for producers that would not otherwise exist. Quality competitions are, in my opinion, an essential part of the movement to change the way coffee is perceived on both a local and international level.

What followed was quite interesting. After agreeing to participate as a taster, I was then asked to help assemble a jury. Given that the event was to take place in less than four weeks, it was a lot to ask. I reached out to some friends and colleagues, and we managed to make it work. I arrived in Peru on Sunday night only to find that I had been thrust into the role of head judge and leader of the competition. That meant not just managing the group, but also evaluating and selecting the local cuppers who would join the international jury, setting up the cupping schedule and establishing the protocols, monitoring and managing the roasting of the samples, coordinating the logistics for a proposed auction, and corresponding with the local media to explain the nature and importance of the competition.

I think I must have given eight or nine interviews in the last few days. (Much more than I had bargained for, to be sure.) The morning after I arrived I was whisked to the television studio to be interviewed on a live broadcast about the economics of coffee. The entire thing was in Spanish without the possibility of translation. Although my Spanish has improved tremendously over the last couple of years, it is still far from perfect, and it was a bit of a struggle to properly explain the complexity that is the world coffee trade in any detail.

The international jury arrived the next night and we got right down to business, starting with a calibration cupping to get the jury on the same page. The next few days we worked our way through the coffees, and to our mutual delight, there was much to be excited about. I had been worried. The previous competitions I’d attended had only produced a handful of good quality samples, but as it turns out there were at least three coffees that were scoring in the 90’s (out of 100, a great score) and many others that were 85+, which made them legitimate Specialty coffees. There were even a couple of surprises. We found one lot that had very overt floral and stone fruit traits with some characteristics that reminded us of Geisha coffee.vIn the final analysis, I’m glad I came, despite all of the unexpected responsibility and extra work that I had not anticipated and for which I was not compensated. The only thing that really bugged me was that most of the key players here still just do not understand Specialty Coffee. They have a very narrow vision of coffee and fail to realize the importance of working together to improve the overall quality being produced in the country. For them this competition is a bit of a dog-and-pony show, useful insofar as it can generate some publicity and serve as an example of how they are working to advance the cause, help the farmer, etc., etc. But it is a flimsy and half-hearted effort, not convincing at all, and more lip service than substance.vDuring my speech at the closing ceremony, I enjoyed the opportunity to cut through some of the spin and explain that there is a better way to do things that will provide more mutual benefit to EVERYONE in the Peruvian coffee industry, from farmer to miller to exporter. Peru has one of the most politicized coffee industries in the world, and this is the reason why the industry has failed to advance in the way that many of their competitors, including places like Nicaragua and Colombia, have despite the country’s incredible natural resources and amazing potential. Without strong vision and active collaboration, the industry here will continue to crawl along and stagnate, its progress indefinitely halted by lack of coordination, constant in-fighting and jealousy among the local players, ineffective leadership that puts self-interest in front of group success, and an unwillingness to actively engage with groups like ACE (owners of the Cup of Excellence) who could really make an impact. It’s a sad state of affairs, to be sure.

All that being said, I am glad to see that there are some things happening at a grass roots level. Certain cooperatives and organizations have really shown some impressive maturation over the last few years, and it is way past time for the new generation of coffee people to take over the leadership and change the focus to the lift up the small producer. With some concerted effort to provide better infrastructure, technical assistance and financial resources to producers, Peru could easily become one of the most exciting coffee origins on the planet.

Cheers,

Geoff Watts

Green Coffee Buyer
Intelligentsia Coffee & Tea

Popularity: 24% [?]

13

10 2008

The Intelligentsia Nod Digest

Each week, a Intelligentsia’s Green Coffee Buyer – Geoff Watts- sends out his Nod. It is a very smart person’s version of the Everyday Joe’s Communique. More often than not, those Nods are relayed to you here, on Appendix E-J. This relaying is about a month and a couple weeks behind.

However, the latest Nod contained this note:

“Greetings:

Geoff Watts (Intelligentsia’s intrepid Coffee Buyer) is currently working on our Direct Trade offering from Peru, Cruz del Sur, and has limited connectivity. You know what that means, right? A big update next week.”

What does that mean for you? Well, not sure. But, it does mean that it gives me a week to catch up via a Nod Digest. Here we go…

Bikes & Africa (8/25)- Mr. Watts is in Rwanda. He is riding bikes donated by Schwinn via Bikes To Rwanda to the farmers. These bikes help ensure that the coffee cherries get to the washing stations before they begin to lose important characteristics and other things dealing with their deliciousness.

“They call Rwanda the “Land of 1,000 Hills” due to its rolling landscape, and we biked across at least six or seven of them on our way to the Kabuye washing station, which is one of three belonging to the Maraba cooperative. The ride was tougher than expected. Going up and down those hills was challenging even for the fittest among us. The incline is steep and the roads full of loose dirt, making traction a bit of an issue. On the downward bits I came close to disaster several times while trying to navigate the ruts and rocky patches at a relatively high velocity. My brakes were not that good and braking on loose ground isn’t a simple thing to accomplish. Fortunately there were only two minor casualties among the twenty or so riders, and both of them ought to recover just fine. (I wish that I’d had a camera ready…one of the wipe-outs was most definitely YouTube worthy!).

Our first stop was at a small farm with roughly 200 trees. That’s the way farms are measured here, in tree count rather than in hectares. Really they are more like coffee gardens, super tiny compared to even the smallest farms in Latin America. The farmer we met was in his late fifties, with 10 kids (and one more on the way!). This was one of three small plots he had. In total he will likely earn about $1,000 this harvest season from his coffee, a relatively large income when compared to the national average, which is somewhere around $350 annually. But he is worried about the future as the land resources become pretty miniscule when divided 10 ways. This is a common problem facing African farmers. As the populations continue to explode, resources become increasingly scarce. As it is, this entire country is already cultivated. There really is no room whatsoever to expand and every inch is accounted for. And the soils are getting worse as a result of the widespread planting of Eucalyptus trees (a gift of the Belgians) that make for good firewood and building materials because of their quick growth but have a very negative impact over time as they suck the water table dry and worsen the acidity of the soils.”

The Nod then took a couple weeks off for a wedding. Then came…

The Coffee To End All Coffees (9/19)- In the concert industry, there are awards. Best indoor venue, best outdoor venue, etc. For some large number of years in a row, Colorado’s own Red Rocks Amphitheater won the best outdoor prize. So many times, in fact, that it is now known as the Red Rocks award and Red Rocks is removed from the running.

There is a coffee like this…

“and it goes by the name of Esmeralda Geisha. It is indisputably the most revered coffee the world has seen in decades. Among coffee professionals and tasters it has gained a reputation as being in a category by itself, so profoundly flavorful and unique that it cannot be fairly compared with other coffees. Among connoisseurs it has achieved an almost transcendental status, capable of inspiring sensorial awe.”

So why is this so fantastic? It seems to be because of the long journey it has traveled from coffee’s roots in Ethiopia. This particular tree was taken to Kenya in 1931, then Tanzania in 1936, then Costa Rica in 1953, then Panama in the 1960s…

“But it was soon forgotten, as it was much lower-yielding than other available varieties and farmers did not see any advantage to planting Geisha when they could get much better production out of Caturra or other hybrids.

No one talked about or thought about Geisha until 2004, when Daniel Peterson of Hacienda La Esmeralda decided to investigate these odd-looking, tall and spindly trees that were growing on his family’s farm. He harvested and processed them separately from everything else, and then on a whim (and with much reservation) entered them into the 2004 Best of Panama competition. To his astonishment, it captivated the jury to such a degree that many were awarding perfect 100-point scores in the competition, an extreme rarity among the cupping crowd. Many thought it was a trick, that someone had slipped an Ethiopian coffee on the table as a surprise. The coffee was so floral, so seductively sweet and aromatic, so honey-drenched and alive with tropical fruit notes that we all had a hard time believing it was really a Panamanian coffee—it defied everything we had come to expect.”

Wild…and now it sells for $130 per pound- UNROASTED.

That was interesting, and Watts could probably use a bit of that Esmeralda before spending a lot of time on airplanes back in the United States…

Here and There and Chemistry (10/3)- Great coffee deserves to be enjoyed as fresh as possible. We believe this. Several shops are beginning to brew one cup at a time via various methods – Chemex, Clover, French Press. You order a cup of the brew you want and it is delicious.

“You see, brewed coffee changes continuously as it sits, with or without applied heat. All coffees contain some amount of chlorogenic acid, a mildly bitter acid which slowly breaks down into quinic acid (the same thing found in tonic water), imparting a sourish taste to the coffee. Like most reactions, this happens faster or slower depending on the temperature. But one thing is certain—after 30 minutes or so the coffee will have changed, irreversibly, and lost just a little of its perceived sweetness and vitality.”

At Method in Atlanta, Mr. Watts enjoyed a Kenya before hopping on the plane to L.A. (which he loves and is the site of Intelligentsia’s new roastery). After a couple days there, it was across the country to the NYC.

“On Wednesday night we held the grand opening of our new training space in Soho, a cool little joint right on Broadway. I was amazed to see so many people come out, and there were a hundred or more people in attendance. Very good stuff. I’m excited to see what happens with the NY coffee scene over the next several years. It has been stuck in time when it comes to coffee, lagging far behind the impressive movements that have developed in the Pacific Northwest and spread slowly Eastwards. Perhaps it’s a sort of stubbornness and obsession with tradition that has held the Big Apple back all these years. Maybe it’s the incredible costs of doing business. Either way, true Specialty Coffee has finally arrived, and I get the sense that New Yorkers are really going to embrace it. At least I hope so—the country’s biggest and most famous city really ought to be drinking the best coffees this planet can produce, it just makes sense.”

Then it was back to Chicago before heading off to Peru, where we’ll hear from Mr. Geoff Watts next.

Further:

Popularity: 26% [?]

10

10 2008

According to Food & Wine Magazine, we’re 20% on to something

Well, how about this.

First, Paste Magazine urges its readers to listen to people that you’ve been able to hear at Everyday Joe’s for quite some time. Now, the hungry people at Food & Wine Magazine are urging you to go and drink coffee at a handful of spots…including Stumptown Roasters in Portland, Oregon and Intelligentsia Coffee and Tea in Chicago, Illinois.

Slap me and call me Susan.

From when we opened in 2003 until May of 2007, we handcrafted the drinks you drank using beans from Stumptown. It was so delicious.

Eventually, the time came for us to change roasters (you can read more about that transition here). D$ read about Intelligentsia and called ‘em up and now you drink their delicious. It is so bueno.

So, not only do we kind of fit in with the Indie Music Hipsters, we now kind of fit in with the Eating And Drinking Up And Ups. A nice time is had by all.

Further:

Popularity: 20% [?]

15

09 2008