Intelligentsia & The Flor Azul Project

Everyday Joe’s is very proud to serve beans roasted by Intelligentsia Coffee & Tea out of Chicago, IL. They are good people, as is made evident by their Flor Azul Project. Learn more about the project by reading below. Learn more about Intelligentsia and their Direct Trade model at www.intelligentsiacoffee.com or www.directtradecoffee.com. This sort of thing goes to show that by drinking coffee at Everyday Joe’s, you’re helping build community and spread justice all over the world. Thanks.

The Flor Azul Project
In 2002, Intelligentsia Coffee started the Flor Azul Project with the Las Brumas Cooperative in Nicaragua. Las brumas is located high in a wet, cool mountain range, which prevents coffee from drying easily. Last year Intelligentsia organized and funded a solar dryer project to help the farmers work through this problem. We provided tarps to the cooperative and partnered with the Brumas farmers to construct the dryers. This effort was a first of its kind in the region. After the project was completed, the farmers who used the dryers saw their coffee quality improve dramatically. Intelligentsia and the cooperative sign contracts before the harvest that guarantee high prices for exceptional coffees. This year’s Flor Azul tasted great, and as a result the farmers earned an amount larger than they had ever received and considerably above Fair Trade prices. Ultimately, the Flor Azul Project resulted in more income for these farmers’ families.

The Flor Azul Project is Intelligentsia Direct Trade.

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02 2008

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